The Evolution of
Pharmacy Consumerism
about the series
Consumers increasingly demand a pharmacy experience that mirrors their other retail experiences—omni channel, convenient, and with home delivery at the center. What does this shift mean for payers, and how can they meet patient expectations?
From GoodRx to Mark Cuban CostPlus Pharmacy, non-insurance prescription options have altered the pharmacy landscape. What’s the impact on your benefit offerings as more patients with and without insurance seek out these options?
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As the market for cash options for prescriptions expands, so does member demand. Should your plan embrace the trend and provide greater access to these options? Learn the different pathways and factors to consider.
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When insured patients choose a cash or discount card option over their pharmacy benefit, payers experience critical data gaps. Learn how payers can close the gaps and help patients find the lowest out-of-pocket costs.
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CONSUMERS ARE CHANGING.
IS YOUR PHARMACY BENEFIT?
Faced with more and more of the cost burden, patients are turning to transparency tools and purchasing prescription drugs outside traditional pharmacy benefit channels.
You can’t blame them for using prescription discount cards, digital pharmacies and cash payment options. They’re being good consumers. Can your pharmacy benefit evolve with them?
If you faced a $650 prescription bill every 30 days, which would you choose?
CONSUMERS ARE CHANGING.
IS YOUR PHARMACY BENEFIT?
Faced with more and more of the cost burden, patients are turning to transparency tools and purchasing prescription drugs outside traditional pharmacy benefit channels.
You can’t blame them for using prescription discount cards, digital pharmacies and cash payment options. They’re being good consumers. Can your pharmacy benefit evolve with them?
If you faced a $650 prescription bill every 30 days, which would you choose?
ARE YOU THINKING WHAT WE'RE THINKING?
• Which cash options are members using most?
• How can I incorporate them into the benefit?
• Do I have access to data if my members use a discount card or cash pharmacy?
• What is the impact on my formulary, and how do I protect certain drugs?
• How do I engage my PBM about the cash options members want?
If you’re pondering questions like these, you’ll find answers in the Evolution of Pharmacy Consumerism webinar series.
